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Published on:

18th Mar 2024

SKU Talks: Unveiling Digital Marketing Strategies for SMB Success

Welcome to SKU Talks, where commerce meets innovation! In this episode, join host Sam as he engages in an insightful conversation with Sora Golob, the visionary founder of S Digital Group. Sara, drawing from her rich corporate background with industry giants like Getty Images and Bed Bath & Beyond, shares her journey into the world of consulting for small and medium-sized businesses (SMBs) in the e-commerce realm. Delving deep into the challenges faced by SMBs in the digital landscape, Sara underscores the need for strategic marketing approaches tailored to unique business goals and audience demographics. Throughout the discussion, she emphasizes the importance of a data-driven and iterative approach to marketing strategies, advocating for testing, analyzing results, and adapting tactics to maximize ROI and foster sustainable growth. Whether you're a seasoned SMB owner or an aspiring entrepreneur, this episode offers invaluable insights to elevate your digital marketing game and drive business success. Tune in now to unlock the secrets of SMB triumph in the digital age!

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About the Podcast

SKU TALKS
SKU TALKS delves into the journeys of successful Amazon sellers, uncovering strategies, challenges, and insights from those who've navigated the vast e-commerce landscape.
SKU TALKS is the definitive podcast for those looking to tap into the pulse of the Amazon marketplace. Each episode, we dive deep into the stories of seasoned Amazon sellers, exploring the ups and downs of their entrepreneurial journeys. From small-time hobbyists to expansive businesses, our guests come from all backgrounds and scales, offering listeners a unique look into the myriad of strategies and tactics employed to thrive within this e-commerce behemoth.

Beyond just success stories, SKU TALKS also delves into the inevitable challenges and hurdles faced in the Amazon selling world. We discuss algorithm changes, shifting market dynamics, and competitive landscapes, ensuring our audience stays ahead of the curve. Whether you're an aspiring seller or a seasoned pro, this podcast offers a wealth of information, insights, and inspiration from those who've walked the path before.

About your host

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Sam Lee