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Published on:

12th Mar 2024

SKU Talks: Revolutionizing Brand Growth Beyond Amazon's Borders

Welcome to SKU Talks, where commerce meets innovation, and today we're joined by Lori Barzvi, the mastermind behind PUPIBOO, for an eye-opening discussion on brand growth strategies beyond the boundaries of Amazon. Lori shares her remarkable journey from product failure to Amazon triumph, revealing the pivotal role of listicles in driving off-Amazon traffic and boosting organic rankings. With insights gleaned from her strategic PR endeavors, Lori offers invaluable advice on navigating the ever-evolving e-commerce landscape. Whether you're a budding entrepreneur or an established brand, Lori's expertise promises to revolutionize your approach to brand expansion. Tune in to SKU Talks and embark on a transformative journey towards sustainable business growth.

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About the Podcast

SKU TALKS
SKU TALKS delves into the journeys of successful Amazon sellers, uncovering strategies, challenges, and insights from those who've navigated the vast e-commerce landscape.
SKU TALKS is the definitive podcast for those looking to tap into the pulse of the Amazon marketplace. Each episode, we dive deep into the stories of seasoned Amazon sellers, exploring the ups and downs of their entrepreneurial journeys. From small-time hobbyists to expansive businesses, our guests come from all backgrounds and scales, offering listeners a unique look into the myriad of strategies and tactics employed to thrive within this e-commerce behemoth.

Beyond just success stories, SKU TALKS also delves into the inevitable challenges and hurdles faced in the Amazon selling world. We discuss algorithm changes, shifting market dynamics, and competitive landscapes, ensuring our audience stays ahead of the curve. Whether you're an aspiring seller or a seasoned pro, this podcast offers a wealth of information, insights, and inspiration from those who've walked the path before.

About your host

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Sam Lee