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Published on:

27th Sep 2023

Melissa Van Rickley: Empowering Businesses through Digital Marketing Expertise and Collaborative Partnerships

In this episode of 'SKU TALKS' we interview Melissa Van Rickley an Adjunct Instructor specializing in digital marketing, eCommerce, UX/UI & CRO, CRM, Email Marketing, and automation. She started her career at an agency focused on search engine optimization (SEO) and quickly realized the importance of not only driving quality traffic but also converting that traffic. She has worked with a range of clients, from large eCommerce companies to startups and medium-sized businesses. Melissa has also worked with big brands both on the client side and as a consultant. She emphasizes the importance of understanding consumer psychology and utilizing keyword research to optimize websites and Amazon listings. Melissa values clients who are eager to learn and participate in the marketing process, as she sees the work as a partnership.

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About the Podcast

SKU TALKS
SKU TALKS delves into the journeys of successful Amazon sellers, uncovering strategies, challenges, and insights from those who've navigated the vast e-commerce landscape.
SKU TALKS is the definitive podcast for those looking to tap into the pulse of the Amazon marketplace. Each episode, we dive deep into the stories of seasoned Amazon sellers, exploring the ups and downs of their entrepreneurial journeys. From small-time hobbyists to expansive businesses, our guests come from all backgrounds and scales, offering listeners a unique look into the myriad of strategies and tactics employed to thrive within this e-commerce behemoth.

Beyond just success stories, SKU TALKS also delves into the inevitable challenges and hurdles faced in the Amazon selling world. We discuss algorithm changes, shifting market dynamics, and competitive landscapes, ensuring our audience stays ahead of the curve. Whether you're an aspiring seller or a seasoned pro, this podcast offers a wealth of information, insights, and inspiration from those who've walked the path before.

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Sam Lee