Innovating Commerce: Breaking Norms & Challenging Status Quo
Welcome back to SKU Talks, your go-to podcast for all things commerce! Today, we're diving deep into the realm of e-commerce innovation with our special guest, Patrick Brady, Partner @ Spacewalk. Patrick brings over 25 years of experience in the advertising industry, with a keen eye on the evolution of digital marketing. In this episode, we explore the essence of innovation in e-commerce, moving beyond the confines of best practices to create meaningful differentiation. From direct-to-consumer strategies to the integration of AI and social commerce, Patrick shares invaluable insights into how brands can stay ahead of the curve. Join us as we uncover the strategies and mindset needed to thrive in today's dynamic marketplace. And remember, innovation isn't just a choice; it's a necessity for survival in the ever-evolving world of commerce. Tune in now for a masterclass in strategic innovation!
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