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Published on:

30th Jan 2024

Clean Commerce Chronicles: Navigating Amazon and Beyond with Aunt Fannie's Diane

 Welcome to SKU Talks! In this episode, our host Sam engages in a lively conversation with Diane Aylsworth from Aunt Fannie's, a brand renowned for its innovative cleaning products. Diane shares the inspiring journey behind Aunt Fannie's, from its inception to becoming a household name in safe and effective cleaning solutions. Delving into the nuances of selling on Amazon versus traditional retail, Diane provides valuable insights on adapting strategies to evolving consumer behavior. From tackling the challenges of product misinterpretation to optimizing pricing strategies, Diane offers actionable tips for navigating the competitive landscape of e-commerce. Tune in to discover how Aunt Fannie's leverages marketplaces like Amazon, Grove Collaborative, and Thrive Market to reach discerning consumers seeking clean ingredient products. Whether you're a seasoned seller or a budding entrepreneur, this episode promises something for everyone in the dynamic world of commerce.

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About the Podcast

SKU TALKS
SKU TALKS delves into the journeys of successful Amazon sellers, uncovering strategies, challenges, and insights from those who've navigated the vast e-commerce landscape.
SKU TALKS is the definitive podcast for those looking to tap into the pulse of the Amazon marketplace. Each episode, we dive deep into the stories of seasoned Amazon sellers, exploring the ups and downs of their entrepreneurial journeys. From small-time hobbyists to expansive businesses, our guests come from all backgrounds and scales, offering listeners a unique look into the myriad of strategies and tactics employed to thrive within this e-commerce behemoth.

Beyond just success stories, SKU TALKS also delves into the inevitable challenges and hurdles faced in the Amazon selling world. We discuss algorithm changes, shifting market dynamics, and competitive landscapes, ensuring our audience stays ahead of the curve. Whether you're an aspiring seller or a seasoned pro, this podcast offers a wealth of information, insights, and inspiration from those who've walked the path before.

About your host

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Sam Lee